27 May 2022
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For Ukrainian brands, running a business in a war zone is a daily challenge, from the difficulty of being able to import materials and trims overland to avoid blockaded Black Sea ports to paying employees and simply staying safe. With a decimated local market and a largely female workforce that has fled, these brands are reliant on international orders to keep going.
Click forward to discover 6 brands on CO that we can all get behind.
For Ukrainian brands, running a business in a war zone is a daily challenge, from the difficulty of being able to import materials and trims overland to avoid blockaded Black Sea ports to paying employees and simply staying safe. With a decimated local market and a largely female workforce that has fled, these brands are reliant on international orders to keep going.
Click forward to discover 6 brands on CO that we can all get behind.
Founded in 2010, Anna October is a womenswear brand that embodies the spirit of freedom and empowerment. Dresses are the core of the business with body-conscious silhouettes showcasing the pattern-cutting expertise of its founder. Collections are created using deadstock materials and reimagined using artisanal techniques.
Founded in 2010, Anna October is a womenswear brand that embodies the spirit of freedom and empowerment. Dresses are the core of the business with body-conscious silhouettes showcasing the pattern-cutting expertise of its founder. Collections are created using deadstock materials and reimagined using artisanal techniques.
FROLOV is a couture-to-wear brand that combines flawlessness and comfort, intelligence and provocation, social responsibility, and serenity. FROLOV produces several clothing lines including the customised couture-to-wear collection and a wedding line. Corsetry detailing, luxurious fabrics and detailed embellishments are signatures of the brand which counts Gwen Stefani, Dua Lipa, Rita Ora, Demi Lovato and Doja Cat as clients.
FROLOV is a couture-to-wear brand that combines flawlessness and comfort, intelligence and provocation, social responsibility, and serenity. FROLOV produces several clothing lines including the customised couture-to-wear collection and a wedding line. Corsetry detailing, luxurious fabrics and detailed embellishments are signatures of the brand which counts Gwen Stefani, Dua Lipa, Rita Ora, Demi Lovato and Doja Cat as clients.
Founded in 2015, Zirochka Ukraine produces a line of t-shirts with the brand motto “beauty girl power” as well as a collection of upcycled pyjamas made from the vintage silk scarves. A design led womenswear label that has previously shown at Mercedes-Benz Fashion Days Kiev and draws on traditional Ukrainian dress. Sales of their t-shirts go to support local Ukrainian charities.
Founded in 2015, Zirochka Ukraine produces a line of t-shirts with the brand motto “beauty girl power” as well as a collection of upcycled pyjamas made from the vintage silk scarves. A design led womenswear label that has previously shown at Mercedes-Benz Fashion Days Kiev and draws on traditional Ukrainian dress. Sales of their t-shirts go to support local Ukrainian charities.
ELENAREVA is a luxury fashion label specialising on the contemporary couture using high-tech fabrics and exceptional tailoring. The label is widely known for its collaborations with young artists and support of the Ukrainian art scene. Elenareva’s most popular pieces range from bustier dresses, to skirts and cashmere coats.
ELENAREVA is a luxury fashion label specialising on the contemporary couture using high-tech fabrics and exceptional tailoring. The label is widely known for its collaborations with young artists and support of the Ukrainian art scene. Elenareva’s most popular pieces range from bustier dresses, to skirts and cashmere coats.
O(FourFour) is a Kyiv based athleisurewear brand founded in 2019 that marries performancewear with an urban aesthetic. Graphic prints collide with body conscious sportswear and easy fit pieces made from Econyl recycled fishing net yarn.
O(FourFour) is a Kyiv based athleisurewear brand founded in 2019 that marries performancewear with an urban aesthetic. Graphic prints collide with body conscious sportswear and easy fit pieces made from Econyl recycled fishing net yarn.
Creating relaxed womenswear pieces in generously cut silhouettes cast in natural muted hues, this Ukrainian brand projects an image of quiet confidence and harmony with nature. Collections use Tencel, hemp and other more sustainable certified fibres.
Creating relaxed womenswear pieces in generously cut silhouettes cast in natural muted hues, this Ukrainian brand projects an image of quiet confidence and harmony with nature. Collections use Tencel, hemp and other more sustainable certified fibres.
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