Marketing Opportunity

Globally, consumers spend around a whopping $348.5 billion per year on jewellery – 17% of all retail apparel spending. 

Hidden in this statistic is the growing trend for sustainable jewellery; with millennials fuelling demand. 63% of millennials are more likely to buy lab-grown diamonds than older generations. Almost half the price of mined diamonds, lab-grown diamonds meet the millennial demand for affordable and ethical jewellery. 

Find out more about the ethical jewellery market on CO

Image credit: Kimberly McDonald

Arabel Lebrusan

Designer Arabel Lebrusan uses Fairmined gold, a responsible form of artisanal mining without the use of mercury or cyanide, as well as Canada Marked Canadian mined diamonds in her collections. Made in the UK they are all finished in the studio in London's famous Hatton Garden and carry the leopard's head assay mark. 

The brand has a bespoke service, handcrafted filigree collection and a limited-edition engagement collection. All peppered with coloured gemstones, ornamental in style with decorative engravings, inspired by nature.

Retail price point: £50-£6,000 ($60-$7,300)

Connect on CO with Arabel Lebrusan

ORA Pearls

London based ORA Pearls, headed by designer Bibi Southwell, sources and develops relationships with pearl and gem suppliers globally to ensure that all pearls used are hand-picked before being turned into jewellery in the London studio. 

The designs are simple and minimalistic - with a bit of an edge whether its the contrast between pearls and gold or the juxtaposition of gems from the earth and darker pearls from the ocean in the unisex ARO range.

Retail price point: £20-£1,000 ($25-$1,200)

Connect with ORA Pearls on CO

Luca Jouel

Australian brand Luca Jouel offers one-off pieces. Diamonds are sourced in line with the World Diamond Council's System of Warranties which tracks Kimberley Process certfied diamonds through the supply chain

Rings, necklaces, earrings and cuffs are delivered in sustainable bamboo boxes with minimal branding to be re-purposed or kept as a trinket after. 

Think heirloom jewellery with an antique finish, rich in colour as well as small opulent jewels. 

Retail price point: £130-£5,500 ($160-$6,700)

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Mademoiselle A.D.

French brand Mademoiselle A.D. carries Jouillerie de France certification verifying that it is made in France and respects other environmental and social standards including the Kimberley Process.  It also used 100% recycled gold.

The Lyli collection, features two necklaces, a pair of earrings and a ring, presents a paradox between curved and straight geometry using layers of interweaving metals. Showing a symbiotic relationship where different shapes come together to create a final abstract form. 

Retail price point: £60-£1,900 ($23,000-$75)

Connect with Mademoiselle A.D. on CO

Relevée

A women owned brand that supports female survivors of gender violence and women at high risk by providing training to become professional craftspeople. Relevée also partner with Her Future Coaltion giving 10% of profits to educate next-gen female changemakers in India and Nepal.

Designs include ethically sourced diamonds and precious metals. Creating a delicate and refined aesthetic, where classic materials meet modern cuts. Architectural forms in different shaped rings, cuffs and necklaces are designed to be stacked and worn together. 

Retail price point: £65-£925 ($80-$1,125)

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Soulbound

Perhaps only from New York could come a fine jewellery brand for gaming fans. The name is taken from a gaming phrase meaning ‘last forever’; the brand draws upon different characters from popular games for its design inspiration. The range includes rings, earrings and necklaces which all correlate to a different game. 

It has a commitment to using recycled gold and conflict free diamonds as well as ethically sourced coloured gemstones. Each ring is bespoke and made using 3D modelling techniques. 

Retail price point: £135-£3,520 ($165-$4,275)

Connect with Soulbound on CO

Kimberly McDonald

New York designer Kimberly McDonald uses reclaimed gold, recycled diamonds and naturally formed one-of-a-kind geodes hand-cast in New York. The brand supports five different charities with a focus on conservation and preservation. Celebrity endorsements come from Michelle Obama, Beyoncé, Cameron Diaz and Priyanka Chopra. 

An overall design aesthetic characterised by tiered geode earrings and chunky statement rings in a multitude of colour from magenta to vivid cobalt blues. 

Retail price point: £4,000-£50,000 ($4,860-$60,800)