Circular Fashion
Fashion's Rental Market Opportunity
Rental's market performance: a lack of data
Unlike resale, rental is still trying to establish a firm foothold in our wardrobes. There are a roster of big names like Rent the Runway, My Wardrobe HQ, By Rotation, Hurr, Hire Street, Rotaro, Le Tote and On Loan getting press coverage and investment as they test consignment, peer-to-peer, pop ups, influencer and designer partnerships. Brands are also taking tentative steps into the space with Urbn launching Nuuly, Ralph Lauren, Vince and LK Bennet…
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