Jewellery Hub
Fairtrade Gold: Key Messaging To Help Sales
Choosing a piece of gold jewellery is often a huge decision for a customer, particularly if it’s for a special occasion. Being able to speak confidently about your jewellery is vital to securing a sale, whether that’s the style, setting, sizing or where the precious metals and stones have come from.
In this feature Victoria Waugh, co-founder of V&V fashion and jewellery consultancy, explores some of the ways to communicate about Fairtrade Gold.
Letting your customers know that your business…
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