Jewellery Hub
Fairtrade Gold: Key Messaging To Help Sales
Choosing a piece of gold jewellery is often a huge decision for a customer, particularly if it’s for a special occasion. Being able to speak confidently about your jewellery is vital to securing a sale, whether that’s the style, setting, sizing or where the precious metals and stones have come from.
In this feature Victoria Waugh, co-founder of V&V fashion and jewellery consultancy, explores some of the ways to communicate about Fairtrade Gold.
Letting your customers know that your business…
Join CO to access this content
Common Objective (CO) is the global platform for sustainable fashion. Join 50,000+ industry members committed to doing fashion better, access 300+ resources and tools, attend inspiring events and grow your network.
Sign up for free
Fair Trade Doll & Toy Catalog
Find out how to order Fair Trade custom plush toys, dolls and stuffed animals made from organic and recycled materials in Nepal!
