3D Business

Getting It Right: Lookbook Imagery On A Budget

CO talks to leading photographers and stylists for their top tips on getting lookbook and campaign imagery right if you are on a tight budget.

The need to save money often prompts early stage labels to skimp when it comes to photographing their collections. Although understandable, the overwhelming message from insiders is – don’t skimp on hiring professionals! 

“In this digital age these images will be immortal,” warns sustainable fashion stylist and co-creative director at A Novel Approach, Alice Wilby. “You buy cheap, you buy twice.”

Natural light used by Henri London | source Henri London

Rachel Manns is a fashion photographer …

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5 August 2019
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Author
Melanie Plank

Director of Content & Research at Common Objective