Working With Artisans

Impact Catalyst Business Models: SeeMe

In this interview, we talk to Caterina Occhio, the founder and CEO of SeeMe, a Netherlands-based jewellery brand that has successfully managed to bring fashion and fair trade principles together in its mission-driven business operation. Caterina shares with us her insight on creating a successful alternative business model which has achieved financial success while creating real impact for the lives of women survivors of violence in Tunisia.

1. How does your business model work in relation to revenue and the people behind your products, as well as the environment? What makes you different?

Our business model is based on the positive discrimination of an especially disadvantaged group. All our jewellery hearts are handcrafted by women survivors of violence. We hire the women based on the recommendation of a local NGO in Tunisia, the Amal Association, which runs one of the few women’s shelters in the country. 

Environmental sustain…

Join CO to access this content

Common Objective (CO) is the global platform for sustainable fashion. Join 50,000+ industry members committed to doing fashion better, access 300+ resources and tools, attend inspiring events and grow your network.

Sign up for free

Already a member? Click here to log in.

13 June 2022
Share on Facebook Share on Twitter Share on Pinterest
In association with

Small But Perfect Hub

Notices from our PRO members
Opportunities • 2 weeks, 4 days ago

We are Fair Trade Certified !

Reach us at [email protected] today to work with our Fair Trade Certified factory and make your supply chain a force for good.

Reach us now
Sonica Sarna Design
News • 2 weeks, 3 days ago

Fair Trade Doll & Toy Catalog

Find out how to order Fair Trade custom plush toys, dolls and stuffed animals made from organic and recycled materials in Nepal!

DOWNLOAD CATALOG
Purnaa Enterprises