Opinion
Sustainable Menswear: Fit for Purpose
The fashion sales machine encourages us to buy regularly and in volume. For most consumers this means buying large amounts of lower-priced clothing, much of which is poor quality (hence the low price) and falls apart quickly, so rapidly ending up in landfill. It’s hard to blame consumers for this unsustainable state of affairs. I say that because I was, until fairly recently, a consumer of menswear products who was sensitive to price, always after a bargain.
As a result I ended up with large a…
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