Market & Brands
The Market Opportunity for Ethical Eyewear
Euromonitor International highlights the fleeting opportunity for brands to seize the sustainable eyewear moment.
Industries such as apparel and footwear have been periodically rocked by high-profile ecological and labour rights scandals. However, awareness of and action on ethics and sustainability in eyewear production are still underdeveloped. In Euromonitor’s 2017 Global Consumer Lifestyles Survey, 62% of consumers selected comfort as an influential feature, while 52% cited value for money.
As lower-priced frames flood developed markets, the value will remain significant but is likely to decline as a …
Become a PRO Member to access this page
PRO members can access premium content and training, attend exclusive members events, and much more. Unlock resources and tools to help you do fashion better.
Find out more17 July 2019
Author
